SKYLAR GONG

Interdisciplinary Designer and Artist

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Personality Typeface

Book Design

Piet Mondriaan X Geometric Color

—Page size: 8.5×11”
—French FoldedWhen discussing typography we tend to use human characteristics to describe what we’re seeing. We call parts of letters arms, legs, chins, shoulders, spines… When we describe a typeface we might personify the alphabet by calling it friendly and bubbly, or serious and stark.
I need to find a typeface that connects to the person in some way. Maybe try to find something that feels like their appearance, or focus on their personality, or their body of work, etc. 
While I see the Geometric Color Typeface, it reminds me of Piet Mondrain immediatly. 




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